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Sumaiya Khatun
Aug 01, 2022
In General Discussion
If you want to target everything again, you have to click everything within this topic. Tab 2. Demographics Demography makes it a lot easier to select the right demographic characteristics. You can choose between 'Age', 'Gender', 'Parental status' and 'Family income'. It is important that you select certain characteristics within this topic. Checking the correct options is only possible in the third category of the spreadsheet. On the other hand, there is a possibility to choose 'Combinations' of the different subjects. Example: Age: '18-24' → Gender: 'Female' → Parental Status: 'No Parent' Family Income: 'Top 10%' With Demographics it is also possible to exclude demographic characteristics from the campaign. This can be done per subject job function email list characteristic. Tab 3. Placements You can search "Websites," "YouTube Channels," "YouTube Videos," and "Apps" placements by word, phrase, URL, or video ID. It is important that if you choose this topic, you must fill in the data. Under 'App categories' you can choose between 'Apple App Store', 'Google Play' and 'Windows Phone Apps'. It is necessary to select the underlying topics at the Apple App Store and Google Play. With Windows Phone Apps, there are no child categories, so you can select them in their entirety as the channel for placements. In addition, there is an option in Google Ads to specify multiple placements, so via multiple channels. At 'Placements' it is also possible to exclude demographic characteristics. This can be done per subject and per underlying characteristic. 2 is often better than 1. The moment you are not only at the top of search results organically but also with an advertisement, you create more visibility for your brand. You don't want competitors to generate clicks on your brand name to their website when the user was initially looking for your brand. Not convinced? If you are not convinced that you should advertise on your own brand name, you can set up an experiment.
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Sumaiya Khatun
Aug 01, 2022
In General Discussion
Within this there is a wide range of targeting options. As a result, organizations can better bring products or services to the attention of their potential customers. You can also add a new custom intent audience. You do this by using different keywords and URLs. There is also an option to add additional demographic targeting to the related affinity and in-market audiences, making it even better possible to reach the desired audience. 5. Similar Audiences It is possible to use similar audiences, which show audiences that have similar characteristics to your remarketing lists. 6. Remarketing Remarketing can be done on the basis of cookies that are collected from visitors who have visited your website in the past. 7. Customer match Reach existing customers or leads based on CRM data such as email addresses, phone numbers, or zip codes. Campaign placements You can have advertisements placed on various job function email list websites and channels. A distinction is made between 'websites', 'YouTube channels', 'YouTube videos', 'apps' and 'app categories'. For the first four categories it is possible to search by word, phrase, URL or video ID. Because you can fill in these parts yourself, there are endless possibilities. Filtering by app categories is possible for the 'Apple App Store' and 'Google Play', where you can place ads on various topics. It is also often possible to choose a specific genre. As a result, most channels return and the user has plenty of options. Google Ads offers the option of an overview of the placements on which ads have been displayed. online advertising google ads Targeting Spreadsheet Instructions I understand that you can quickly lose the overview due to the many options. That is why we have made an overview of the (non-custom) options in a handy spreadsheet. I would like to describe how this document is put together and how you can best use it. Here you will find the spreadsheet. (Click on 'Download' under 'File' to get your own copy and continue working with it, ed.).
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Sumaiya Khatun

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