If you want to target everything again, you have to click everything within this topic. Tab 2. Demographics Demography makes it a lot easier to select the right demographic characteristics. You can choose between 'Age', 'Gender', 'Parental status' and 'Family income'. It is important that you select certain characteristics within this topic. Checking the correct options is only possible in the third category of the spreadsheet. On the other hand, there is a possibility to choose 'Combinations' of the different subjects.
Example: Age: '18-24' → Gender: 'Female' → Parental Status: 'No Parent' Family Income: 'Top 10%' With Demographics it is also possible to exclude demographic characteristics from the campaign. This can be done per subject job function email list characteristic. Tab 3. Placements You can search "Websites," "YouTube Channels," "YouTube Videos," and "Apps" placements by word, phrase, URL, or video ID. It is important that if you choose this topic, you must fill in the data. Under 'App categories' you can choose between 'Apple App Store', 'Google Play' and 'Windows Phone Apps'. It is necessary to select the underlying topics at the Apple App Store and Google Play. With Windows Phone Apps, there are no child categories, so you can select them in their entirety as the channel for placements.
In addition, there is an option in Google Ads to specify multiple placements, so via multiple channels. At 'Placements' it is also possible to exclude demographic characteristics. This can be done per subject and per underlying characteristic. 2 is often better than 1. The moment you are not only at the top of search results organically but also with an advertisement, you create more visibility for your brand. You don't want competitors to generate clicks on your brand name to their website when the user was initially looking for your brand. Not convinced? If you are not convinced that you should advertise on your own brand name, you can set up an experiment.