Image courtesy of Hallam When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. Your customers will feel the difference, even if they don’t know the experience has been tailored just for them. Sometimes, though, you don’t start out with the audience insights you need to create a landing page with the exact effect you intended. That’s when you need to do a little diggin’.
Getting to know more about the customers you already have (and what makes them unique) can be advantageous to your strategy. You just need to do is put in the work to discover more about them… 5 Methods Of Audience Research 1. Conduct Customer Interviews/Surveys Customer interviews are usually viewed as a preliminary activity. You reach out to ideal customers to get feedback on your Minimum Viable Product (MVP), and that’s it. *See ya next year!* The problem here is that it leaves behind a great deal of opportunity. Customer insights can provide buy email list a ton of value between your launch and development stages. To improve the product for your customers, you need to make sure that they’ve got some skin in the game.
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By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it. You need to be talking to your customers all the time. Here are a few tips to help your next interview be short and deliberate as opposed to long and aimless. Start with the big picture. It’s tempting to create surveys and interview questions centered on a product feature you think will be helpful. But this sets you up for confirmation bias. Instead, focus your questions on the user experience.