Within this there is a wide range of targeting options. As a result, organizations can better bring products or services to the attention of their potential customers. You can also add a new custom intent audience. You do this by using different keywords and URLs. There is also an option to add additional demographic targeting to the related affinity and in-market audiences, making it even better possible to reach the desired audience. 5. Similar Audiences It is possible to use similar audiences, which show audiences that have similar characteristics to your remarketing lists. 6.
Remarketing Remarketing can be done on the basis of cookies that are collected from visitors who have visited your website in the past. 7. Customer match Reach existing customers or leads based on CRM data such as email addresses, phone numbers, or zip codes. Campaign placements You can have advertisements placed on various job function email list websites and channels. A distinction is made between 'websites', 'YouTube channels', 'YouTube videos', 'apps' and 'app categories'. For the first four categories it is possible to search by word, phrase, URL or video ID. Because you can fill in these parts yourself, there are endless possibilities. Filtering by app categories is possible for the 'Apple App Store' and 'Google Play', where you can place ads on various topics. It is also often possible to choose a specific genre. As a result, most channels return and the user has plenty of options.
Google Ads offers the option of an overview of the placements on which ads have been displayed. online advertising google ads Targeting Spreadsheet Instructions I understand that you can quickly lose the overview due to the many options. That is why we have made an overview of the (non-custom) options in a handy spreadsheet. I would like to describe how this document is put together and how you can best use it. Here you will find the spreadsheet. (Click on 'Download' under 'File' to get your own copy and continue working with it, ed.).